Download PDF by Robert Louis Grottke: All I Needed to Know in Life I Learned Selling Door to Door


By Robert Louis Grottke

Robert L. Grottke's All i wanted to understand, and so forth. is his specified account of effectively promoting vacuums as a door-to-door salesman, operating his manner via university, and in the direction of a satisfying and well-known occupation in revenues. He stocks his telling recollections in addition to the company wisdom that he discovered.

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Sample text

Every possible customer action was studied, ultimately learned and anticipated. I learned to think on my feet. I became fearless, essentially unafraid of anything. It became like a game, except it was serious. I was trying to work my way through college. I desperately needed to succeed, but I wasn’t desperate. Doors were still slammed in my face, but the more I worked, the more I learned how to cope and actually reduce the incidences of that happening. The trick when calling on the customer was to get enough of an audience at the door to be able to make a strong sales pitch for the product.

If you let it, the job could easily cause you to develop a bad attitude, almost in spite of yourself and your best intentions. Therefore, you had to take command of the situation from the get go. You had to maintain a positive attitude throughout the workday. But how? The secret for me was to become like an evangelist. I had to believe so strongly in what I was doing that nothing could shake my faith in my company, Real Silk, or in the products I was selling, or in myself—my own ability. As I walked up to that door—I exuded confidence.

A sales meeting was held every Friday evening, conducted by John Springer. I went downtown early one Friday afternoon to receive my orientation and attend the sales meeting. Real Silk Hosiery Company started in 1922. It manufactured silk hosiery and sold it via salespeople calling on customers door to door. This was generally referred to as direct selling. It had a very good reputation and its products were generally of very good quality. The company was large enough to advertise in national magazines.

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