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Книга Design-inspired Innovation Design-inspired InnovationКниги Менеджмент Автор: James M. Utterback, Bengt-Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether, Roberto Verganti Год издания: 2006 Формат: pdf Издат.:World medical Publishing Страниц: 280 Размер: 17,3 Mb ISBN: 9812566953 Язык: Английский0 (голосов: zero) Оценка:Reader's review:Great ebook with plenty of examples subsidized by means of experienceI loved this publication. it is a fascinating topic written via a staff of specialists who're in a position to observe genuine global examples to aid their issues. i like to recommend paying for this.
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Книга Design-inspired Innovation Design-inspired InnovationКниги Менеджмент Автор: James M. Utterback, Bengt-Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether, Roberto Verganti Год издания: 2006 Формат: pdf Издат. :World clinical Publishing Страниц: 280 Размер: 17,3 Mb ISBN: 9812566953 Язык: Английский0 (голосов: zero) Оценка:Reader's review:Great booklet with plenty of examples sponsored through experienceI loved this e-book.
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141; citing T. Levitt, 1986, p. 128. 2 Quoted in J. Reingold, 2005, p. 56. 3 V. Postrel, 2005, p. 146. 4 B. Nussbaum, 2004. 5 Reingold, 2005. , 1993. 7 M. Dodgson, D. Gann, and A. Salter, 2005, p. 16. T. V. W. Hamilton, 2006, p. 100. 9 Rust, Thompson, and Hamilton, 2006, p. 100. 10 Rust, Thompson, and Hamilton, 2006, p. 104. n O n the basis of search provider. 12 T. Datson, 2003. "BusinessWeek Online, 2005. 14 H. Mansfield, 2000. T. , 2006. 16 E. Gilchrest, 2000. L. Grant, 2000. 18 H. Chesbrough, 2003, p.
Customers love that continuity, which gives them the opportunity to share with new generations their love for these classic products and the memories they evoke. Meanwhile, the companies balance this attention to maintaining the continuity of their core products with efforts to enhance the experience using those products with new technology. For example, LEGO is using new technology to enhance the experience for older children. LEGO Innovation with Design Radically softening sales almost turned LEGO into a basket case.
A competitor's design may be selected as the industry standard. At any moment, competitors might succeed in working around a patent, and proprietary secrets may be discovered independently or leak out. To counter these threats, companies apply two complementary approaches to create classic designs. One is new technology — a powerful tool for creating long-lived designs. A proprietary model developed around a new technology often enjoys a period of market leadership. Establishing proprietary ownership of the technology might extend this dominance to a number of incremental variants of a design, and even yield a legal monopoly through patent protection.