Read e-book online e-Retailing PDF
By C. Dennis, Merrilees, Fenech
Most mavens agree that the appearance of net retailing has reworked undefined, yet formerly scholars of the topic have needed to seek everywhere for complete up to date analyses of the recent enterprise panorama. insurance of the hot dot-com growth and bust obscured the truth that e-retailing is now firmly tested in worldwide enterprise, promising development premiums that would proceed to upward thrust globally.This much-needed e-book offers readers with a consultant to the implementation and operation of a winning e-retailing company, and has been written for college kids, marketers and researchers in any respect degrees. through deciding on and explaining the underlying ideas of e-retailing and its courting with traditional retail equipment, this research-based e-book leads readers via this fascinating and rising topic. all through, case stories are explored, together with: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written positive factors comparable to key studying issues, questions, imagine issues and extra studying, e-Retailing is center examining for somebody utilizing, learning or discovering the net or e-retailing.
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Extra resources for e-Retailing
Com Top grocery supermarket online as well as in-store. uk Great prices on electrical goods. com Huge range of wallpaper styles. uk Good range of wines. Price-comparison sites These sites allow comparison of the prices of the same item from different e-retailers. uk Finds the cheapest offer of any book title, after taking into account delivery costs (see Chapter 2). uk Finds the cheapest electricity, gas or other utility; includes a directory of e-shops. uk Finds the cheapest computer kit in the UK.
CD WOW; eBay (auctions); Ticketmaster (show tickets); and Ryanair, EasyJet and Opodo (air tickets) were also used frequently. Tesco and Sainsbury (grocery supermarkets) were also mentioned. This sample of students cannot be considered representative of all UK e-shoppers, but the results may be a useful indicator for the future as graduates have historically been found to have higher discretionary income than non-graduates. In this chapter we look in more depth at some of the tangible products that have traditionally been mainstays of high street retailing: books, music and DVD movies, groceries and clothes.
Indeed, de Kare-Silver’s ES test rates groceries at 27 (out of 50), well behind Books (38) and DVD movies (39 by our estimation – see Chapter 10). THINK POINT If groceries are problematic for delivery and fulﬁlment, how does it come about that Tesco’s e-grocery service is one of the largest e-retailers in the UK? When US bookstore magnate Louis Borders founded e-grocer Webvan in 1997, he believed he could revolutionize the grocery business. The idea was deceptively simple. It was to take orders for groceries over the Internet and use highly automated centralized warehouses and computerized logistics systems controlling a local ﬂeet of trucks to efﬁciently deliver groceries to a customer at a cost no greater than if the customer had gone to the supermarket themselves.