Virginia Grose's Fashion Merchandising PDF

Decorative Arts Design

By Virginia Grose

Highlighting the talents and issues had to deal with items, this publication also will aid readers to appreciate methods reminiscent of product improvement, the availability chain and branding. It examines conventional and more recent roles in the undefined, discussing the jobs of purchasers, shops and merchandisers. Interviews, photos and case experiences mix to make this an exhilarating and present profession advisor.

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It is important to note that gathering and monitoring information from a company such as WGSN is part of an ongoing process for fast fashion retailers and this high-speed access to trend forecasting data is vital. indd 36 Job: 02948 Title: Fashion Management (AVA) 7/19/11 12:41 PM Page:36 37 CHAPTER 1: CONTEXT AND CONCEPT ‘[WGSN’s] skill lies in good editing of information of styling, trends and by remaining relevant to its global users. It is currently developing an electronic mood board for users as well as translating its site into Mandarin and it seems unstoppable.

We create fabulous knitwear, which means technically we have to work around a year or so ahead creating our own fabrics. Creating fabrics and knits I find is a great challenge; with knitwear it’s one step further back in product development, starting with the yarn. What advice would you give to would-be designers or product developers? Don’t start your own business straight out of college like I did; you will not have the knowledge! Work for a fashion business and understand all aspects of it, like sales, finance, merchandising and manufacturing.

How well do you think fashion retailers are interpreting catwalk and general trends? Which fashion retailers do you perceive as doing this most effectively?

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