Read e-book online LogoLounge 5: 2,000 International Identities by Leading PDF

Decorative Arts Design

By Bill Gardner

The 5th quantity within the best-selling LogoLounge sequence brings jointly a thrilling choice of 2,000 absolutely new emblems from designers around the world submitted to, the most important selection of emblem designs on this planet. front of the publication includes an inspiring sequence of articles, that includes top-notch layout paintings from such global layout leaders as Lippincott, Felix Sockwell, Fragile, Cato Purnell, Chermayeff & Geismar, Mattson artistic, relocating manufacturers, beginning Communications, and Hulsbosch. the second one a part of the e-book comprises 2,000 trademarks logically prepared through class (typography, crests, humans, mythology, nature, activities, and so on), plus extra articles at the most modern paintings by means of Interbrand, layout Ranch, Von Glitschka, Landor and extra.

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Extra resources for LogoLounge 5: 2,000 International Identities by Leading Designers

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Back to the seventh century: Unlike Byzantine mosaics, which form figurative representations such as pictures of religious figures, Islamic mosaics are mostly geometric and/or mathematical. But despite their rigorous patterning, Islamic mosaics feel alive with energy-an ancient yet perfect analogy for a modern airport. The designers imagined the ceiling of a mosque, beautifully patterned and still visually relevant despite the passing of many hundreds of years. It is a familiar image and one could-despite its inherent visual interest and lovely color-be interpreted as cliche.

To begin the project, Geismar conducted a series of interviews with a dozen senior people representative of the key constituents of the Library. Many of the interviewees were familiar with the issues, having served for many months on the Library's Brand Working Group. Jo Anne Jenkins, the chief operating officer, was a key member of this group. Chermayeff & Geismar also conducted an extensive visual audit of materials produced by the various divisions and programs. "The audit yielded many different identities and a wide variety of graphic styles.

It combines ABK's traditional corporate characteristics with a vibrant, innovative approach to modern banking. Research into the competitor landscape led to further modifications. Origin chose to move away from the existing robust use of blue, which had previously been the primary color in collateral pieces and was the color most competitors used. The design team chose to differentiate the brand from its competitors by making yellow the new significant corporate color. In addition, the new brand uses substantial white space in collateral and signage to keep the system clean and uncluttered.

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